Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers concurrently place bids to acquire ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their campaign is dis

Push notifications have emerged as a dynamic tool for cultivating user engagement in the digital landscape. By delivering timely and targeted messages directly to users' devices, apps can retain their attention and encourage desired actions. However, crafting effective push notifications requires a strategic approach. Interpreting user behavior an